Quality on the website as well
A book does get judged by the cover. And the first impression is disproportionately important. Just like we make every attempt to make a brochure or memorandum look professional, we should also take a close look at the materials on our website. Looking through a large number of real estate websites, the most common “sore thumb sticking out” consist of floor plans: poor quality scans or even just snapshots of blueprints. As a rule, the higher the quality of the overall presentation, the more a poor quality graphic can ruin the whole effect. It doesn’t take much to have those graphics redrawn, or just rescanned and colorized.

Publishing memorandums on the web
Whole memorandums, complete with graphics and photographs can be made available via the internet. A key to unlock the document is sent out after a confidentiality agreement is signed. The process is no mystery. The document from the layout program (like Quark Xpress) is translated or “distilled” into a standard PDF document (readable with any Adobe Acrobat).

Advantages or not
This has the advantage of quicker distribution, and is said to lower printing costs. However, serious parties still require printed books, and the difference in printing cost between 50 books or 150 books is minimal. It is a nice additional feature.

Printing versus web graphics
Althought the process of creating graphics for printing or the web is basically the same, there are some definite differences in the final output. The most important are resolution (sharpness) and colors.

Resolution and color
We can only see graphics on our computer screens at 72 dots per inch (dpi). If we print those graphics out on paper, we would call them “very fuzzy”, much like a newspaper print is fuzzy up close. We therefore have to make lines thicker, type larger, and simplify the small details (see above). Because of file size, we would limit ourselves to “web safe colors” (216 colors) or GIF or JPEG (256 colors instead of millions).