Offering books
We have designed, produced and published hundreds of offering books over the past 15 years, and are familiar with probably every aspect of the craft.

Investment Offering Memorandum
The standard real estate offering memorandum still consists of a hardcover ring binder or slip cover with gold or silver stamping. These books are produced in small quantities (50 to 120), and are fully illustrated with photos and graphics. Sometimes a “teaser” goes out in advance to announce the offering: an executive summary with a few graphics or photos.

On-line memorandums
This is an additional feature, whereby the complete memorandum is distilled into an Adobe Acrobat PDF document that can be read on-line after unlocking with a key.

High-end “coffee table” books
For a few very prestigious properties the financials are separated from the property description. The result is an oversize, bound, no-cost-spared hard cover edition that looks like a “coffee table” art book. The new owners (for example of The Plaza) have later come to us with the request to reprint this book, now with their name on it, to “hand out to their friends.”

Pitch Books
Before getting the assignment, several real estate firms will “pitch” for the job. The “pitch book” describes how the real estate company envisions the memorandum, but it has a very short lead time and no guarantee of compensation. But a strong focus on pitch books (with full graphics) can lead to a major increase in business volume.

Valuations
When a property has been held for many years, the book value with its depreciations starts to diverge considerably from the market value. Then a valuation is commissioned. We have however witnessed offerings that actually were guised valuations. (There was no intent to sell, just a desire for real bids to confirm the market price.)